Tuesday, July 17, 2018
With the upcoming release of iOS 12, Apple is introducing a new app called Shortcuts that will allow users to build custom voice commands for Siri that can be used to kick off a variety of actions in apps. While some apps will directly prompt users to add a Shortcut to Siri, the new Shortcuts app will offer more shortcut suggestions to try, plus the ability to create your own shortcuts and workflows. Now, there’s a new resource for shortcut fans, too – Sharecuts, a directory of shortcuts created and shared by the community.
The site is still very much in the early stages.
Plus, iOS 12 is still in beta testing itself, and the Shortcuts app can only be installed by developers who request access via an invite.
But by the time iOS 12 releases to the public later this fall, Sharecuts’ directory will be filled out and a lot more functional.
The premise, explains Sharecuts’ creator Guilherme Rambo, was to make an easily accessible place where people could share their shortcuts with one another, discover those others have shared, and suggest improvements to existing shortcuts.
“I was talking to a friend [Patrick Balestra] about how cool shortcuts are, and how it should be easier for people to share and discover shortcuts,” says Guilherme. “He mentioned he wanted to build a website for that – he even had the idea for the name Sharecuts – but he was on vacation without a good internet connection so I decided to just build it myself in one day,” he says.
The site is currently a bare bones, black-and-white page with cards for each shortcut, but an update will bring a more colorful style (see below) and features that will allow users to filter the shortcuts by tags, vote on favorites, among other things.
Above: current site
Guilherme says while the backend is being built to support a larger number of users, only a few people have been invited to upload for the time being. But in the upcoming release, the site will offer a “featured” selection of shortcuts chosen by some well-known members of the Apple community who will serve as curators.
The uploads to the site will also be moderated in the future, to prevent malicious shortcuts and spam from being included in the directory.
The site itself isn’t a new business or startup, Guilherme says, just a side project for now.
It’s written in Swift and open-sourced on GitHub so others can contribute. The page already has a list of ideas for improvements to the Sharecuts site, including the new design, plus more ways to refine, sort, and organize the shortcuts.
It remains to be seen how popular Siri Shortcuts will be with the mainstream iPhone user base.
With iOS 12, Apple is turning its iPhone into an “A.I. phone,” but I believe the Shortcuts app and workflows will remain a power user feature for some time. Mainstream users will gradually warm up to the idea of customizing their Siri interactions by getting prompted to create voice commands by their favorite apps. (E.g. Your coffee shop’s mobile ordering app may push you to add a “Coffee time!” shortcut to Siri.)
Over time, that may lead them to iOS 12’s Shortcuts app to do even more.
But in the near-term, power users will be busy taking advantage of the new Shortcuts app and Siri features to test the powers of Shortcuts. And with Sharecuts, all the other shortcuts enthusiasts can benefit from their enthusiasm and activity, too.
If you already have the beta Shortcuts app installed, you can try out some of the shortcuts featured on Sharecuts today. A couple of the interesting picks include the Siri News Reader which will read you headlines from an RSS feed, the Bitcoin Price checkers, and an always useful tip calculator.
— Federico Viticci (@viticci) July 9, 2018
Above: The news reader shortcut, from Federico Viticci
Those interested in contributing to Sharecuts in the future can register here for an invite.
from RSSMix.com Mix ID 8176981 https://techcrunch.com/2018/07/17/sharecuts-is-creating-a-community-for-sharing-siri-shortcuts/
from Tumblr http://ikonografico.tumblr.com/post/175998541011
Let’s be real: you are most certainly never going to be as good as Steve Nash, Chris Paul, James Harden — or really any professional NBA player. But it probably won’t stop you from trying to practice or model your game around your favorite players, and spend hours upon hours figuring out how to get better.
And while there are going to be plenty of attempts to smash image recognition and AI into that problem, a company called NEX Team is hoping to soften the blow a bit by helping casual players figure out their game, rather than trying to be as good as a professional NBA player. Using phone cameras and image recognition on the back end, its primary app HomeCourt will measure a variety of variables like shot trajectory, jump height, and body position, and help understand how to improve a player’s shooting form. It’s not designed to help that player shoot like Ray Allen, but at least start hitting those mid-range jumpers. The company said it’s raised $4 million from Charmides Capital and Mandra Capital, as well as Steve Nash, Jeremy Lin, Sam “Trust The Process” Hinkie (sigh), Mark Cuban and Dani Reiss.
“We don’t call ourselves a basketball company, we think of ourselves as a mobile AI company,” CEO and co-founder David Lee said. “It happens that basketball is the first sport where we’re applying our tech. When you think about digitizing sports, as a runner or cyclist, you’ve had access to a feedback loop for a while [on treadmills and other tools]. But for basketball and other sports like basketball, that loop didn’t exist. We believed with computer vision, you can digitize a lot of different sports, one of which is basketball. We’re not just building an app for the professional basketball athletes, we’re focused on building an app where value can be generated across the basketball community.”
The app starts off with an iPhone. Players can boot up their camera and begin recording their shots, and the app will go back and track what worked and what didn’t work with that shot, as well as where the player is making and missing those shots.It’s not tracking every single motion of the player, but once a player makes a shot, it will track that trajectory and shooting form, like where his or her feet are planted. That kind of feedback can help players understand the kinds of small tweaks they can make to improve their shooting percentage over time, such as release speed or jump hight. And while it’s not designed to be hugely robust like the kinds of advanced tracking technology that show up in advanced training facilities at some larger sports franchises, it aims to be a plug-and-play way of getting feedback on a player’s game right away.
Still, that doesn’t necessarily stop the app from showing up in slightly more professional situations, like recruiting or in athletic centers on college campuses, Lee said. Each college is looking for the next DeAndre Ayton or Ben Simmons, as well as new ways to try to find those recruits. While not every college will end up with the top recruits in the country and get bounced in the second round of the NCAA Men’s Basketball tournament, it offers an additional way for younger players to refine their game to the point they potentially get the attention of those universities — or the NBA, should the one-and-done rule that requires athletes to play a year in college end up disappearing.
“A lot of these coaches are looking at a lot of evaluation tools,” Lee said. “If Alex is waking up at 5 a.m. to put in work, it’s not just about makes and misses, it’s about work ethic. It’s harder to evaluate and digitize a sport. Only [a fraction] of the basketball happens in their practice facilities. How do they help their players evaluate their workout sessions when they’re in those situations? That opens up the doors to do that as well.”
In order to appeal to those broader audiences, the startup is rolling out bite-sized challenges as a way to try to attract the more casual consumers that want to dip their toes into HomeCourt. You see these kinds of challenge-based activities in apps like Strava as a way to try to attract users or keep them engaged in a lighter and more competitive way without having to go into a full-on event like a race or a tournament. It’s one way to try to wrangle the competitive elements of sports like basketball without a ton of competitive pressure as users get more and more comfortable with the way they play and their shooting style.
That bite-sized style of activity also serves pretty well when it comes to creating content, as has been proven popular by apps like Overtime that specialize in highlights of certain players. HomeCourt hopes to add a social layer on top of that to, once again, increase that kind of stickiness and build a community around what would otherwise be a purely technical tool — and one that might scare off more casual players with a very sabermetrics-feeling approach.
Lee also said he hopes the app will eventually broaden into other sports, like Golf or Tennis, where tracking the ball might be more complicated or the motions considerably different from basketball. That’s based on building technology that tracks the movement of the player, and not just the ball, in order to determine the trajectory or success of that specific shots. The hope is that basketball is a first step in terms of achieving that.
“For golf, seeing your whole form as going into your swing is more important — that’s the input in terms of getting where the ball goes,” Lee said. “We’re trying to think about how to reduce as much friction as possible. Imagine being able to use the app to track makes or misses, but also tracking your player movement and form, measuring it, and comparing it to another player’s backswing. We’re hoping to do that in basketball [first].”
from RSSMix.com Mix ID 8176981 https://techcrunch.com/2018/07/17/an-app-that-uses-ai-to-help-you-improve-your-basketball-shot-just-raised-4-million/
from Tumblr http://ikonografico.tumblr.com/post/175991668681
Monday, July 16, 2018
Netflix didn’t add as many subscribers as expected by a bunch of people on Wall Street who, on a quarterly basis, govern whether or not it’ll be more valuable than Comcast — and that is probably a bad thing, as it’s one of the primary indicators of its future potential for said finance folk.
While it’s still adding subscribers (a lot of them), it fell below the forecasts it set for itself during the second quarter. That’s shaved off more than $10 billion in its market capitalization this afternoon. This comes amid a spending spree by the company, which is looking to create a ton of original content in order to attract a wider audience and lock them into that Netflix ecosystem. That could include shows like GLOW, Jessica Jones, 3% or even feature films. But it’s still a tricky situation because it needs to be able to convert shows from that kind of crazy spend schedule into actual subscribers.
Here’s the main chart for its subscription growth.:
So it’s basically down across the board compared to what it set for itself. And here’s the stock chart:
CEOs and executives will normally say they’re focused on delivering long-term value to shareholders, or some variation of that wording, but Netflix is a company that’s been on an absolute tear over the course of the past year. It’s more than doubled in value, overtaking said previously mentioned cable company and signaling that it, too, could be a media consumption empire that will take a decade to unseat like its predecessor. (Though, to be sure, Comcast is going to bundle in Netflix, so this whole situation is kind of weird.)
Of course, all of this is certainly not great for the company. The obvious case is that Netflix has to attract a good amount of talent, and that means offering generous compensation packages — which can include a lot of stock as part of it. But Netflix is also a company that looks to raise a lot of debt to fund the aforementioned spending spree in order to pick up additional subscribers. That’s going to require some assurance that it’ll be a pretty valuable company in the future (and still around, of course), so it may make those negotiations a little more difficult.
Everything else was pretty much in-line, but in the end, it’s that subscriber number that didn’t go as well as planned.
from RSSMix.com Mix ID 8176981 https://techcrunch.com/2018/07/16/netflix-is-falling-off-a-cliff/
from Tumblr http://ikonografico.tumblr.com/post/175967216921
Apple’s App Store continues to outpace Google Play on revenue. In the first half of the year, the App Store generated nearly double the revenue of Google Play on half the downloads, according to a new report from Sensor Tower out today. In terms of dollars and cents, that’s $22.6 billion in worldwide gross app revenue on the App Store versus $11.8 billion for Google Play – or, 1.9 times more spent on the App Store compared with what was spent on Google Play.
This trend is not new. Apple’s iOS store has consistently generated more revenue than its Android counterpart for years due to a number of factors – including the fact that Android users historically have spent less on apps than iOS users, as well as the fact that there are other Android app stores consumer can shop – like the Amazon Appstore or Samsung Store, for example. In addition, Google Play is not available in China, but Apple’s App Store is.
Last year, consumer spending on the App Store reached $38.5 billion, again nearly double that of Google Play’s $20.1 billion.
As the new figures for the first half of 2018 indicate, consumer spending is up this year.
Sensor Tower estimates it has increased by 26.8 percent on iOS compared with the same period in 2017, and it’s up by 29.7 percent on Google Play.
The growth in spending can be partly attributed to subscription apps like Netflix, Tencent Video, and even Tinder, as has been previously reported.
Subscription-based apps are big businesses these days, having helped to boost app revenue in 2017 by 77 percent to reach $781 million, according to an earlier study. Netflix was also 2017’s top non-game app by revenue, and recently became ranked as the top (non-game) app of all-time by worldwide consumer spend, according to App Annie’s App Store retrospective.
Many of the other all-time top apps following Netflix were also subscription-based, including Spotify (#2), Pandora (#3), Tencent Video (#4), Tinder (#5), and HBO NOW (#8), for example.
And Netflix is again the top non-game app by consumer spending in the first half of 2018, notes Sensor Tower.
Game spending, however, continues to account for a huge chunk of revenue.
Consumer spending on games grew 19.1 percent in the first half of 2018 to $26.6 billion across both stores, representing roughly 78 percent of the total spent ($16.3 billion on the App Store and $10.3 billion on Google Play). Honor of Kings from Tencent, Monster Strike from Mixi, and Fate/Grand Order from Sony Aniplex were the top grossing games across both stores.
App downloads were also up in the first half of the year, if by a smaller percentage.
Worldwide first-time app installs grew to 51 billion in 1H18, or up 11.3 percent compared with the same time last year, when downloads were then 45.8 billion across the two app stores.
Facebook led the way on this front with WhatsApp, Messenger, Facebook and Instagram as the top four apps across both the App Store and Google Play combined. The most downloaded games were PUBG Mobile from Tencent, Helix Jump from Voodoo, and Subway Surfers from Kiloo.
Google Play app downloads were up a bit more (13.1 percent vs iOS’s 10.6 percent) year-over-year due to Android’s reach in developing markets, reaching 36 billion. That’s around 2.4 times the App Store’s 15 billion.
Despite this, Apple’s platform still earned more than double the revenue with fewer than half the downloads, which is remarkable. And it can’t all be chalked up to China. (The country contributed about 31.7 percent of the App Store revenue last quarter, or $7.1 billion, to give you an idea.)
Sensor Tower tells TechCrunch that even if China was removed from the picture, the App Store would have generated $15.4 billion gross revenue for first half of 2018, which is still about 30 percent higher than Google Play’s $11.8 billion.
from RSSMix.com Mix ID 8176981 https://techcrunch.com/2018/07/16/apples-app-store-revenue-nearly-double-that-of-google-play-in-first-half-of-2018/
from Tumblr http://ikonografico.tumblr.com/post/175963215476
In honor of World Emoji Day (yes, that’s a thing), Apple is previewing some of its upcoming emoji. Later this year, Apple’s emoji set will feature people with a variety of hairstyles and colors, including curly hair, red hair and white hair. What you’re about to see are simply Apple’s take on emoji that were previously approved by the Unicode Consortium’s emoji subcommittee.
Folks with curly hair, rejoice!
Let’s hear it for the redheads
Like white on rice
No hair? No problem
Other fun emoji include a freezing face, peacock, mango, lobster, nazar amulet, superheroes and kangaroo.
Back in March, Apple proposed new emojis to represent people with disabilities in Unicode’s next batch of emoji. Then in May, Unicode announced some of the draft candidates for its next emoji release in Q1 2019 to include some of Apple’s proposed emoji, which featured a guide dog, an ear with a hearing aid and more. If you want to hear more about what goes into emoji approval, be sure to check out this interview with Jeremy Burge, vice-chair of the Unicode Emoji Subcommittee.
from RSSMix.com Mix ID 8176981 https://techcrunch.com/2018/07/16/apple-emoji-will-soon-include-people-with-curly-hair-white-hair-and-superpowers/
from Tumblr http://ikonografico.tumblr.com/post/175963215326
Need to resize a video for IGTV? Add subtitles for Twitter? Throw in sound effects for YouTube? Or collage it with other clips for the Instagram feed? Kapwing lets you do all that and more for free from a mobile browser or website. This scrappy new startup is building the vertical video era’s creative suite full of editing tools for every occasion.
Pronounced “Ka-pwing,” like the sound of a ricocheted bullet, the company was founded by two former Google Image Search staffers. Now after six months of quiet bootstrapping, it’s announcing a $1.7 million seed round led by Kleiner Perkins.
Kapwing hopes to rapidly adapt to shifting memescape and its fragmented media formats, seizing on opportunities like creators needing to turn their long-form landscape videos vertical for Instagram’s recently launched IGTV. The free version slaps a Kapwing.com watermark on all its exports for virality, but users can pay $20 a month to remove it.
While sites like Imgur and Imgflip offer lightweight tools for static memes and GIFs, “the tools and community for doing that for video are kinda inaccessible,” says co-founder and CEO Julia Enthoven. “You have something you install on your computer with fancy hardware. You should able to create and riff off of people,” even if you just have your phone, she tells me. Indeed, 100,000 users are already getting crafty with Kapwing.
“We want to make these really relevant trending formats so anyone can jump in,” Enthoven declares. “Down the line, we want to make a destination for consuming that content.”
Enthoven and Eric Lu both worked at Google Image Search in the lauded Associate Product Manager (APM) program that’s minted many future founders for companies like Quip, Asana and Polyvore. But after two years, they noticed a big gap in the creative ecosystem. Enthoven explains that “The idea came from using outdated tools for making the types of videos people want to make for social media — short-form, snackable video you record with your phone. It’s so difficult to make those kinds of videos in today’s editors.”
So the pair of 25-year-olds left in September to start Kapwing. They named it after their favorite sound effect from the Calvin & Hobbes comics when the make-believe tiger would deflect toy gunshots from his best pal. “It’s an onomatopoeia, and that’s sort of cool because video is all about movement and sound.”
After starting with a meme editor for slapping text above and below images, Kapwing saw a sudden growth spurt as creators raced to convert landscape videos for vertical IGTV. Now it has a wide range of tools, with more planned.
The current selection includes:
- Meme Maker
- Multi-Video Montage Maker
- Video Collage
- Video Filters
- Image To Video Converter
- Add Overlaid Text To Video
- Add Music To Video With MP3 Uploads
- Resize Video
- Reverse Video
- Loop Video
- Trim Video
- Mute Video
- Stop Motion Maker
- Sound Effects Maker
Kapwing definitely has some annoying shortcomings. There’s an 80mb limit on uploads, so don’t expect to be messing with much 4K videos or especially long clips. You can’t subtitle a GIF, and the meme maker flipped vertical photos sideways without warning. It also lacks some of the slick tools that Snapchat has developed, like a magic eraser for Photoshopping stuff out and a background changer, or the automatic themed video editing found in products like Google Photos.
The No. 1 thing it needs is a selective cropping tool. Instead of letting you manually move the vertical frame around inside a landscape video so you always catch the action, it just grabs the center. That left me staring at blank space between myself and an interview subject when I uploaded this burger robot startup video. It’s something apps like RotateNFlip and Flixup already offer. Hopefully the funding that also comes from Shasta, Shrug Capital, Sinai, Village Global, and ZhenFund will let it tackle some of these troubles.
Beyond meme-loving teens and semi-pro creators, Kapwing has found an audience amongst school teachers. The simplicity and onscreen instructions make it well-suited for young students, and it works on Chromebooks because there’s no need to download software.
The paid version has found some traction with content marketers and sponsored creators who don’t want a distracting watermark included. That business model is always in danger of encroachment from free tools, though, so Kapwing hopes to also become a place to view the meme content it exports. That network model is more defensible if it gains a big enough audience, and could be monetized with ads. Though it will put it in competition with Imgur, Reddit and the big dogs like Instagram.
“We aspire to become a hub for consumption,” Enthoven concluded. “Consume, get an idea, and share with each other.”
from RSSMix.com Mix ID 8176981 https://techcrunch.com/2018/07/16/kapwing-video-editor/
from Tumblr http://ikonografico.tumblr.com/post/175963215096