Thursday, May 31, 2018

Pinterest gives advertisers a way to show promoted videos that take up the screen

Pinterest is continuing its push into video as a potential avenue for advertisers by today saying that it will offer advertisers a promoted video tool that takes up the width of the entire screen.

While Pinterest normally offers users a grid that they can flip through — compressing a lot of content into a small space — taking up the full width of the screen with a promoted video would offer advertisers considerable real estate if they’re looking to get the attention of users. Pinterest pitches itself to advertisers as a strong alternative to Facebook or Google, giving marketers a way to reach an audience that behaves a little more differently than when on those other platforms and coming to Pinterest to discover new things.

The company also said it’s hired Tina Pukonen as an entertainment strategist and Mike Chuthakieo as an industry sales lead. Pinterest says more than 42 million people in the U.S. come to Pinterest for entertainment ideas, and that potential tool offers an interesting niche opportunity for advertisers to capture the attention of a user for a product — say, a movie — that needs a lot of awareness marketing. Getting a user’s attention for just a few seconds can be more than enough time to at least plant the seed of potentially buying a product down the line.

It’s that argument that what gives Pinterest potential value for advertisers. The company offers an array of advertising products designed to target users at all phases of a potential buying cycle, whether that’s just clicking around on the platform looking for ideas down to actually saving an idea or buying it — through Pinterest or through a referral. Most of Pinterest’s content consists of images and other content from brands or businesses. That makes sense given that it’s a place where people tend to go to plan life events, whether that’s parties, or weddings, or home improvement — and those events center around products that they may in theory one day buy. All the while Pinterest is accumulating a lot of different plays at advertising products and an experienced level of senior hires, including hiring its first COO Françoise Brougher, who was the former VP of SMB global sales and operations at Google and business lead at Square.

Pinterest, interestingly, seems to have been a little more tolerant of making what might seem like small design changes but may have substantial user implications. The company added a tab for followers at the bottom of the app, shaking up what is often seen as a core navigation bar for any app. But the company continues to grow, crossing 200 million monthly active users in September last year.



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More speakers, panels at The Europas, and how to get your ticket free

The Europas Unconference & Awards is back on 3 July in London and we’re excited to announce more speakers and panel sessions as the event takes shape. Crypto and Blockchain will be a major theme this year, and we’re bringing together many of the key players. TechCrunch is once again the key media partner, and if you attend The Europas you’ll be first in the queue to get offers for TC events and Disrupt Europe later in the year.

You can also potentially get your ticket for free just by sharing your own ticket link with friends and followers. See below for the details and instructions.

To recap, we’re jumping straight into our popular breakout sessions where you’ll get up close and personal with some of Europe’s leading investors, founders and thought leaders.

The Unconference is focused into zones including AI, Fintech, Mobility, Startups, Society, and Enterprise and Crypto / Blockchain.

Our Crypto HQ will feature two tracks of panels, one focused on investing and the other on how blockchain is disrupting everything from financial services, to gaming, to social impact to art.

We’ve lined up some of the leading blockchain VCs to talk about what trends and projects excite them most, including Outlier Ventures’ Jamie Burke, KR1’s George McDonaugh, blockchain angel Nancy Fenchay, Fabric Ventures’ Richard Muirhead and Michael Jackson of Mangrove Capital Partners.

Thinking of an ICO vs crowdfunding? Join Michael Jackson on how ICOs are disrupting venture capital and Ali Ganjavian, co-founder of Studio Banana, the creators of longtime Kickstarter darling OstrichPillow to understand the ins and outs of both.

We’ve also lined up a panel to discuss the process of an ICO – what do you need to consider, the highs, the lows, the timing and the importance of community. Linda Wang, founder and CEO of Lending Block, which recently raised $10 million in an April ICO, joins us.

We are thrilled to announce that Civil, the decentralised marketplace for sustainable journalism, will be joining to talk about the rise of fake news and Verisart’s Robert Norton will share his views on stamping out fraud in the art world with blockchain. Min Teo of ConsenSys will discuss blockchain and social impact and Jeremy Millar, head of Consensys UK, will speak on Smart Contracts.

Our Pathfounders Startup Zone is focused purely on startups. Our popular Meet the Press panel is back where some of tech’s finest reporters will tell you what makes a great tech story, and how to pitch (and NOT pitch them). For a start, TechCrunch’s Steve O’Hear and Quartz’s Joon Ian Wong are joining.

You’ll also hear from angels and investors including Seedcamp’s Carlos Eduardo Espinal; Eileen Burbidge of Passion Capital; Accel Partners’ Andrei Brasoveanu; Jeremy Yap; Candice Lo of Blossom Capital; Scott Sage of Crane Venture Partners; Tugce Ergul of Angel Labs; Stéphanie Hospital of OneRagtime; Connect Ventures’ Sitar Teli and Jason Ball of Qualcomm Ventures.

Sound great? You can grab your ticket here:

Early bird ticket sales end on Friday! Remember, you can end up getting your ticket for free.

All you need to do is share your personal ticket link. Your friends get 15% off, and you get 15% off again when they buy.

The more your friends buy, the more your ticket cost goes down, all the way to free!

The Public Voting in the awards ends 11 June 2018 11:59: https://theeuropas.polldaddy.com/s/theeuropas2018

We’re still looking for sponsor partners to support these editorially curated panels.

Please get in touch with Petra@theeuropas.com for more details.

SPEAKERS SO FAR:

Jamie Burke, Outlier Ventures


Jeremy Millar, ConsenSys


Linda Wang, Lending Block


Robert Norton, Verisart


George McDonaugh, KR1


Eileen Burbidge, Passion Capital


Carlos Eduardo Espinal, Seedcamp


Sitar Teli, Connect Ventures


Michael Jackson, Mangrove Capital Partners


Min Teo, ConsenSys


Steve O’Hear, TechCrunch


Joon Ian Wong, Quartz


Richard Muirhead, Fabric Ventures


Nancy Fechnay, Blockchain Technologist + Angel


Candice Lo, Blossom Capital


Scott Sage, Crane Venture Partners


Andrei Brasoveanu, Accel


Tina Baker, Jag Shaw Baker


Jeremy Yap


Candice Lo, Blossom Capital


Tugce Ergul, Angel Labs


Stéphanie Hospital, OneRagtime


Jason Ball, Qualcomm Ventures

The Europas Awards
The Europas Awards are based on voting by expert judges and the industry itself. But key to the daytime is all the speakers and invited guests. There’s no “off-limits speaker room” at The Europas, so attendees can mingle easily with VIPs and speakers.

Vote for your Favourite Startups

Public Voting is still humming along. Please remember to vote for your favourite startups!

Awards by category:

Hottest Media/Entertainment Startup

Hottest E-commerce/Retail Startup

Hottest Education Startup

Hottest Startup Accelerator

Hottest Marketing/AdTech Startup

Hottest Games Startup

Hottest Mobile Startup

Hottest FinTech Startup

Hottest Enterprise, SaaS or B2B Startup

Hottest Hardware Startup

Hottest Platform Economy / Marketplace

Hottest Health Startup

Hottest Cyber Security Startup

Hottest Travel Startup

Hottest Internet of Things Startup

Hottest Technology Innovation

Hottest FashionTech Startup

Hottest Tech For Good

Hottest A.I. Startup

Fastest Rising Startup Of The Year

Hottest GreenTech Startup of The Year

Hottest Startup Founders

Hottest CEO of the Year

Best Angel/Seed Investor of the Year

Hottest VC Investor of the Year

Hottest Blockchain/Crypto Startup Founder(s)

Hottest Blockchain Protocol Project

Hottest Blockchain DApp

Hottest Corporate Blockchain Project

Hottest Blockchain Investor

Hottest Blockchain ICO (Europe)

Hottest Financial Crypto Project

Hottest Blockchain for Good Project

Hottest Blockchain Identity Project

Hall Of Fame Award – Awarded to a long-term player in Europe

The Europas Grand Prix Award (to be decided from winners)

The Awards celebrates the most forward thinking and innovative tech & blockchain startups across over some 30+ categories.

Startups can apply for an award or be nominated by anyone, including our judges. It is free to enter or be nominated.

Instead of thousands and thousands of people, think of a great summer event with 1,000 of the most interesting and useful people in the industry, including key investors and leading entrepreneurs.

• No secret VIP rooms, which means you get to interact with the Speakers

• Key Founders and investors speaking; featured attendees invited to just network

• Expert speeches, discussions, and Q&A directly from the main stage

• Intimate “breakout” sessions with key players on vertical topics

• The opportunity to meet almost everyone in those small groups, super-charging your networking

• Journalists from major tech titles, newspapers and business broadcasters

• A parallel Founders-only track geared towards fund-raising and hyper-networking

• A stunning awards dinner and party which honors both the hottest startups and the leading lights in the European startup scene

• All on one day to maximise your time in London. And it’s sunny (probably)!

europas8

That’s just the beginning. There’s more to come…

europas13



from RSSMix.com Mix ID 8176981 https://techcrunch.com/2018/05/31/more-speakers-panels-at-the-europas-and-how-to-get-your-ticket-free/
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Wednesday, May 30, 2018

Google’s Project Fi adds support for the Moto G6, LG’s G7 and V35 phones

Project Fi, Google’s wireless service, is getting support for a number of new phones today. Until now, if you wanted to switch to Fi, the only officially supported phones were Google’s own Pixel and Pixel 2 phones, the Nexus 5X and 6P, as well as the Moto X4 and its Android One variant. Today, Google is adding the Moto G6, as well as LG’s G7 ThinQ and V35 ThinQ phones to this list.

Since Google’s network is a bit different from its competitors, thanks to Fi’s ability to switch between the networks of T-Mobile, Sprint and U.S. Cellular to provide users access to the strongest signal in a given area, the company has always taken a very strict approach as to which phones it officially supported.

If you want to make the switch to Fi, which also recently introduced its own take on its competitors’ flat-rate plans, then the 32GB version of the 5.7-inch Moto G6 is now available for $199 (discounted from $249). The two LG phones will be coming to Fi next month for their standard retail prices of $899 for the V35 and $749 for the G7. While Google isn’t offering any major outright discount for the LG phones, those who pre-order one will get a $50 Fi credit.

It’s worth noting that the V35, LG’s new a 6-inch flagship phone, only launched today and is essentially a G7 with more RAM, a different display and larger battery. The phone was originally rumored to be an AT&T exclusive, but I guess we can put that idea to rest now.

Both the G7 and Moto G6 have generally received favorable reviews. Google also currently offers the Moto X4 for a heavily discounted $249, but that still makes the G6 the most affordable option for Fi. This may create a bit of confusion for potential users, though, as those are quite similar and it’s hard to figure out which one to pick (just like choosing between the G7 and V35). At the same time, though, it’s nice to see Google add more options for its Project Fi customers.



from RSSMix.com Mix ID 8176981 https://techcrunch.com/2018/05/30/google-fi-adds-support-for-the-moto-g6-lgs-g7-and-v35-phones/
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Plex adds support for podcasts, debuts personalized mobile apps

At CES in January, TechCrunch broke the news that media software maker Plex was planning to expand its service with the addition of new media content, starting with podcasts. Today, it’s making good on that promise by launching support for podcasts into beta, along with a whole new look and more customization options for its Plex mobile apps.

While Plex got its start as a software application for organizing people’s home media collections, it’s been expanding over the past couple of years to add new features in support of cord cutters who want to watch TV via their antenna, and record those shows. It also acquired the streaming news startup Watchup in order to add a dedicated news hub within its app.

Earlier this year, the company spoke of its ambitions to continue adding more types of content to its media center software, including audio and video podcasts, followed by digital, web-first and other longer-form creator content. (It had originally expected to add podcasts in Q1 2018, so this nearly-June launch is a bit of a delay.)

The larger goal, on Plex’s part, is to organize all your media content in one place – from live and recorded TV to your personal media collections of music, photos, and videos, and your news and information – including, now, your favorite podcasts.

The feature, live today in beta, is available on the Plex web platform, Roku, and iOS and Android, with other device support coming soon.

You can browse and search across Plex’s podcast library, filter podcasts by categories, or click into a title to see the details, episode lists, and related podcasts. To follow that podcast, you click the “Add to My Podcasts” button. This will add the podcast to your “On Deck” dashboard, as well.

If the podcast you like isn’t in the Plex catalog, you can add it by entering the feed URL, and Plex will treat it as if it is – it will retrieve all its metadata, related podcasts, and make it searchable. (That’s useful because Plex’s catalog isn’t as robust as others at launch.)

The feature also includes the standard media controls you’d expect, like forward and back and support for variable speed playback, as well as a “mark as played” option, all available through Plex’s upgraded media player. That option can help you transition to Plex’s podcast platform from another app, as you won’t have to lose your place, in terms of what you’ve listened to, and what you’ve not. And it lets you continually mark off any episodes you may have caught elsewhere, or just otherwise want to skip.

Your listening progress is also synced across Plex’s suite of apps.

The feature wasn’t perfect in brief testing, but it was in a pre-launch state, and today it’s only arriving in beta – so it’s too soon to speak to how well it performs as a publicly facing product.

In a few weeks, Plex will roll out a handful of other features for podcasts, including smart downloading with granular controls for managing the episodes you want to keep on a per show basis (e.g. keep the last three); additional metadata for richer show pages and better discovery options; and podcasts import and export (OPML) so you can move your current subscriptions more easily into Plex.

Along with the launch of podcasts, Plex is updating its mobile apps, too, to offer better customization options.

Now, if you want to listen to your podcasts and news while you’re on the go, on mobile, you can configure the app to show that media on your home screen. Or, if you use the app more for casting your videos to your living room TV, you could bring those favorite shows to the front of the experience instead. And so on.

On this new, customizable home screen you can re-order you content, remove any of its sections (like “Recently Added” or “On Deck,”), or add new ones from elsewhere in the app, including across servers (like Plex Cloud or your local server such as your home PC.)

Plex has also added tabs at the bottom of the screen for switching between your media type (e.g. movies, TV, podcasts, etc.), which are fully customizable, too. You can even customize the default source for each media type.

[gallery ids=“1647814,1647815,1647813,1647812,1647811,1647806,1647805,1647803,1647802,1647799,1647795”]

The addition of podcasts to this more personalized media experience makes sense not only because of how popular podcasts have become, but also because many are tied to the shows you watch – they’re creator commentaries, roundtable discussions, fan chats, critic reviews, and more. It’s easy to imagine, then, moving from watching a show on the TV then heading out and launching the Plex app to listen to the podcast discussing the last episode.

That’s the vision Plex has, at least. However, even with these additions, Plex’s software overall still caters more to the DIY crowd – those who want set up their own antenna, rather than pay for an online TV service like YouTube TV or Sling. And it hasn’t yet solved the problem of media that’s all over the place – favorite shows and movies are strewn across services like Netflix, Hulu, HBO, and Amazon, and it’s hard to know where the things you want to watch reside. Those are still challenges Plex could attack in the future, by becoming a hub that jumps you into streaming catalogs, too.

It’s unclear how well Plex’s expansions have been working to attract new users and paying subscribers.

The company doesn’t break out the latter figure. and it still claims today the same 15 million registered users it had at the beginning of the year. Becoming a podcast player could help bump that number up, though, and introduce more people to Plex’s software, as a result.

Podcasts are in beta on web, mobile and Roku, and the mobile apps are rolling out starting today.



from RSSMix.com Mix ID 8176981 https://techcrunch.com/2018/05/30/plex-adds-support-for-podcasts-debuts-personalized-mobile-apps/
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Tuesday, May 29, 2018

Apple releases iOS 11.4 with support for Messages in iCloud, AirPlay 2 and more

Apple this afternoon will officially release the latest version of its iOS software for your iPhone and iPad, iOS 11.4, which at last adds support for Messages in iCloud, along with other new features, including most notably, AirPlay 2 and an update that allows two HomePod speakers to work together as a stereo pair.

Messages in iCloud was first announced a year ago at WWDC 2017 as a way of keeping conversations up-to-date across all your Apple devices, including iPhone, iPad, Apple Watch and Mac. Its introduction means you’ll now be able to access your entire Messages history when you set up a new Apple device, and, when you delete a message from one device, that change syncs to all your devices.

In addition to the benefit of being able to access your entire conversation history, Messages in iCloud will be especially helpful to those who tend to save their all their conversations, but have a device without a lot of storage.

Typically, this has led to those conversations taking up a sizable amount of space – sometimes even gigabytes of storage, thanks to all the photos and attachments that are shared across iMessage these days. With Messages in iCloud, however, everything – including attachments – are stored in iCloud, which frees up local storage space for other things – like music downloads, videos, podcasts, books and apps, for example.

The messages are also end-to-end encrypted for security purposes. They’re protected with a key derived from information unique to the device, combined with the device passcode – which only the device owner should know. That means no one else could access or read the data.

The Messages in iCloud feature had first appeared in early betas of iOS 11 last summer, but was later pulled before the iOS public release. It later popped up again in the iOS 11.3 beta, but it was unclear when Apple would launch it, given that it had been left out of earlier iOS releases, despite all the beta testing.

Today, the feature is rolling out to all users, via iOS 11.4.

Also new in iOS 11.4 are features focused on media and entertainment, including the launch of AirPlay 2 and support stereo pair for HomePod.

AirPlay 2 allows you to stream your music or podcasts in your home to different devices, all in-sync. You can play music in any room from any room, move music from one room to another, or play the same song everywhere using an iOS device, HomePod, Apple TV, or by asking Siri. For example, you could say, “Hey Siri, play jazz in the kitchen,” while continuing to have different music played in another room. You can also adjust the volume across all devices (“Hey Siri, turn the volume up everyone”), or play or stop music across devices. 

A number of speaker manufacturers are already committing to support AirPlay 2, including Bang & Olufsen, Bluesound, Bose, Bowers & Wilkins, Denon, Libratone, Marantz, Marshall, Naim, Pioneer and Sonos.

The previously announced support for HomePod stereo pairs, meanwhile, lets you add a second HomePod to a room and create a stereo pair which play left and right channel content separately. The HomePod devices will automatically detect and balance with each other, and detect their place in the room in order to offer a better sound.

Apple has been positioning its speaker to better compete with more high-end audio systems, like Sonos or Bose. Stereo pair support will allow it to better compete on that front, but device sales could be held back by those who prefer Amazon’s Alexa assistant, which ships on the Sonos One, to Apple’s Siri.

HomePod is also arriving in new markets beyond the U.S., U.K. and Australia with a June 18 launch in Canada, France and Germany.

Calendar support is also arriving for HomePod with iOS 11.4, along with the usual bug fixes and performance tweaks. However, calendar support won’t arrive in Canada, France and Germany until later in the year.

You can check for the iOS update from the Settings app, under “General –> Software Update.” HomePod owners can update from the Home app. The update is expected to start rolling out at 10 AM PT.



from RSSMix.com Mix ID 8176981 https://techcrunch.com/2018/05/29/apple-releases-ios-11-4-with-support-for-messages-in-icloud-airplay-2-and-more/
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ZenScreen could help you achieve a ‘balanced digital diet’

Skyfire co-founder Nitin Bhandari is working on a new approach to cutting our addiction to social media and reducing screen time with a startup called ZenScreen.

The startup has raised $700,000 in funding from Opera (now Otello) and assorted angel investors. It launched iOS and Android apps last month, as well as a Chrome browser extension.

Bhandari, who also served as senior vice president of consumer apps at Opera after the acquisition of Skyfire, said that during his work on mobile browsers and apps, he started to worry about whether creating more engaging — even addictive — apps was a worthwhile goal: “The cognitive dissonance was really eating at me and my team.”

Existing apps lock you out of your browser or smartphone for limited periods of time — for example, I use Forest to cut down on distractions when I need to focus on writing. But Bhandari said the “don’t even touch your phone” approach is “just not practical” for many people.

So ZenScreen includes a number of different features that are designed to create what Bhandari said is “almost like a balanced digital diet.” (In fact, ZenScreen created an “AppKins Digital Health Pyramid” showing which apps you can use as much as you want, and others that should  be limited.) Adults can use it to control their own app usage, as well as that of their kids.

Digital Health Pyramid

For example, instead of trying to keep you off your phone for, say, an hour each morning, ZenScreen offers something called Smart Mornings, where you have 10 minutes to access social apps, followed by 20 minutes where you can only open work apps and utilities. Similarly, you can set limits on how much time you spend on social/entertainment apps during the day and restrict social media again when it’s close to bedtime.

To do this, Bhandari said ZenScreen had to solve “a really hard problem to figure out which app is being used and how long it’s in the foreground.” The company uses VPN technology to monitor your app usage, though Bhandari said, “We have a very unique VPN where all of the technology runs right on your device and sensitive data never comes to our servers.”

ZenScreen offers access to personal app usage analytics and its Quiet Time feature for free, then charges $4.99 per month for everything else.

“I actually compare our pricing to a gym membership — that’s kind of what we’re doing for your brain,” Bahndari said. “When you compare it to $80 a month, or $100 a month for the gym, $4.99 seems like such a no brainer if this topic is important to you.”



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