Wednesday, September 16, 2015 Helps Developers Measure The Payoff For Their Marketing Dollars

zenmarketing A new startup promises to help mobile developers spend their ad dollars more effectively, and it has raised $3.5 million in funding was founded by Sizhao Yang and Abhi Kumar, both former Zynga employees — Yang joined Zynga through the acquisition of MyMiniLife, which provided the foundation for the company’s hit Farmville franchise. (His MyMiniLife co-founders… Read More

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