Technolgy Rules: Lydia now supports Samsung Pay

Thursday, June 21, 2018

Lydia now supports Samsung Pay

While French banks are just catching up to Apple Pay, French startup Lydia is adding support for Samsung Pay. If you have a recent Samsung phone, you can now add a virtual card to Samsung Pay and pay using your phone in your favorite stores.

Lydia started as a peer-to-peer payment app. It works more or less like Venmo or Square Cash in the U.S. After signing up, you can add a debit card to your account and send and receive money for free. You can withdraw your balance to a traditional bank account whenever you want.

The company has been adding more features to turn Lydia into the only banking app you need. You can now connect Lydia to your bank accounts, view your balances, get an IBAN, initiate transfers, create Lydia sub-accounts with multiple people and get a physical MasterCard.

Some features are now part of a premium subscription for €2.99 per month ($3.47) or €3.99 per month with the physical card ($4.62). The company also expanded to the U.K., Ireland, Spain and Portugal. There are a million registered users on Lydia.

More interestingly, Lydia wants to go beyond peer-to-peer payments. You can use Lydia to pay in some grocery stores, such as Franprix stores. You can also pay online by receiving a push notification and confirming the transaction in the Lydia app — Cdiscount supports Lydia for instance.

And when you can’t pay with your Lydia account directly, the startup doesn’t want to play favorites. You can generate a virtual card and enter the card number on an e-commerce website. You can add this virtual card to Apple Pay or Samsung Pay. Let’s see if Google Pay is next.

This could be particularly interesting for users who can’t use those payment systems because their banks don’t support those features. Let’s be honest, you rarely change your bank. With Lydia, you can still use Apple Pay or Samsung Pay with your existing bank account.