Technolgy Rules: Half of all devices now run iOS 12

Friday, October 12, 2018

Half of all devices now run iOS 12

Half of all devices are now running the latest version of the iOS mobile operating system, iOS 12, according to figures shared by Apple. On devices introduced in the last four years, that number is as high as 53 percent. And iOS 12 adoption is taking place more quickly than the last release did, Apple also notes.

As we previously reported, it took until November 6, 2017 for iOS 11 reach 52 percent of all current iPhones and iPads. iOS 12 achieved that milestone in mid-October.

Apple’s new figures, available here on its Apple Developer website, also confirm a third-party report released last week, which claimed to show a similar trend. According to Mixpanel’s findings, then roughly 47.6 percent of all iOS devices were running iOS 12, while 45.6 percent were running iOS 11. The remaining devices were running an older version, it had said.

Apple’s data backs this up, too, showing iOS 12 at 53 percent on all devices introduced since September 2014, followed by iOS 11 at 40 percent, then the remaining 7 percent running an earlier version of iOS.

In terms of all iOS devices, Apple’s figures are: iOS 12 at 50 percent, iOS 11 at 39 percent, with 11 percent running an earlier iOS version.

The adoption rates related to the new version of Android look far different, by comparison. The latest release, Android Oreo (8.0 and 8.1), runs on just 19.2 percent of devices. Nougat, Marshmallow, Lollipop, and KitKat still have large install bases as well, at 20.3 percent, 21.6 percent, 18.3 percent, and 7.8 percent, respectively.

But Apple has an advantage when it comes to distributing its mobile OS. While Google pushes out updates to its own supported Pixel, Nexus and Android One devices, Android updates, for the most part, are handled by OEMs and carriers.

The new data on iOS 12 adoption rates follow another third-party report, this one from CIRP, which claims Apple is catching up to Android loyalty rates in Q3 and is seeing retention rates that are at an all-time high. CIRP’s reporting is based on survey data, however, not direct measurements like Mixpanel and Apple’s figures are.