Technolgy Rules: YouTube Originals become ad-supported and free after September 24th

Monday, August 19, 2019

YouTube Originals become ad-supported and free after September 24th

In an email distributed to YouTube Premium subscribers, the company confirmed that access to YouTube’s original programming will no longer be exclusive to Premium customers after September 24th, 2019. Instead, many of YouTube’s Original series, movies, and live events will be offered to all YouTube viewers for free, supported by ads. Premium members, however, can watch the content ad-free.

In addition, Premium subscribers will have access to all the available episodes in a series right when they premiere, says YouTube, and they’ll be able to download them for offline viewing.

There will also continue to be some exclusive subscriber-only content, in the form of things like director’s cuts and extra scenes from YouTube Originals.

YouTube had previously announced its plans to make its original programming available for free back in May, following a larger shift in strategy for the video platform. According to a Deadline report from last November, YouTube had been reassessing its scripted development plans with a goal of refocusing on unscripted shows and specials. It had also stopped taking new scripted pitches.

The company had found some success with scripted content, the report noted — like Cobra Kai which at the time had 100 million views and a 100% Rotten Tomatoes score. But the company was also finding success with celebrity content, like Katy Perry: Will You Be My Witness and Will Smith’s Grand Canyon bungee stunt, for example.

This is the direction YouTube may be aiming to pursue next, Deadline had said.

Perhaps not coincidentally, Variety recently reported on a new crowdfunding service for YouTube creators, Fundo, which allows start to invite fans to virtual meet & greet sessions and other paid online events. However, this project is not from YouTube or Google itself, but rather its in-house incubator Area 120, which operates more independently. That said, it reflects YouTube’s larger interest in the creation of new revenue streams for creators beyond ads and subscriptions.

Along with the news of the changes to YouTube Originals, the email to Premium subscribers also alerted them to the addition of a “Recommended Downloads” feature on the Library tab, which lets them browse and download videos from YouTube’s algorithmic suggestions. And it noted YouTube Music changes, like the ability to switch between video and audio and the launch of “smart downloads” which automatically download up to 500 songs from Liked Songs and other favorite playlists and albums.