Technolgy Rules: Google Play Pass launches with 350+ premium apps and games, initially for $1.99 per month

Monday, September 23, 2019

Google Play Pass launches with 350+ premium apps and games, initially for $1.99 per month

Following the well-received launch of Apple Arcade, Google today is officially introducing its own take on subscription-based access to premium mobile games — or, Google’s case, premium mobile apps, too. The new Google Play Pass subscription, arriving this week, will offer over 350 apps and games that are completely unlocked, with no upfront fees, in-app purchases, or advertisements. And the initial price point is something of a no-brainer — it’s just $1.99 per month for the first year, Google says.

That price will increase to $4.99 per month after the first 12 months have passed, which is the same price as Apple Arcade at launch. This launch promotion is only available until October 10, 2019, however.

The two services are similar in concept, as both are providing a large library of premium content for a monthly subscription. But there are some differences between the two.

For starters, Apple Arcade is filled with exclusives — meaning its games will not be found on Andriod. The reverse is not true for Google Play Pass. Instead, the Play Pass catalog includes many cross-platform titles, including some that even found their fame first on iOS, like ustwo’s Monument Valley.

In addition, Play Pass’s launch titles aren’t all games. There are also ad-free versions of popular mobile apps, like AccuWeather, Facetune, and Pic Stitch, for example.

Notable launch titles include Stardew Valley, Risk, Terraria, Monument Valley, Star Wars: Knights of the Old Republic, Reigns: Game of Thrones, Titan Quest, and Wayward Souls. Some lesser-known additions include LIMBO, Lichtspeer, Mini Metro, and Old Man’s Journey. Others, like This War of Mine and Cytus, are coming soon. And for little kids, there are some preschooler-friendly titles like Toca Boca classics and the My Town series.

More titles are added on a monthly basis, Google says.

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Because it’s not relying on exclusives, Google’s catalog is more than triple the size of Apple’s at launch. That being said, Apple’s Arcade library is filled with gorgeous, high-quality games while Play Pass is rounded out with a lot of more utilities, like weather apps and photo editors.

Like Apple Arcade, the new subscription gets its own tab in the Google Play app, where the games are organized by genre, popularity and other factors — just like a mini app store. However, unlike Apple Arcade, where games are only found in the Arcade tab or through search, Google Play Pass titles will appear directly in the Play Store. They’ll be designated with a Play Pass ticket badge, so you can easily identify them.

The Play Pass subscription also allows the games to be shared with the whole family. The family manager can share their Play Pass subscription with up to five other family members, who can each access the titles independently. This is comparable to Apple Arcade.

We already knew Google was working on an Apple Arcade competitor before today. The Play Pass subscription’s existence had been leaked, and Google later confirmed the service with a tweet. What we didn’t yet know was the launch date, lineup, or the official pricing.

Google Play Pass service is rolling out this week to Android devices in the U.S., with more countries coming soon. A 10-day subscription is available, before it converts to the $1.99 per month limited promotion, followed by the $4.99 per month price point when the promotion ends.

While neither Apple nor Google is discussing the terms of their deals with developers, Google says that the more people who download a Play Pass title, the more the revenue developers receive on a recurring basis. It also explained that Google itself is funding the initial launch offer, so developers can gain more subscriber interest without impacting their revenue.