Technolgy Rules: Pixpay is a challenger bank for teens focused on pocket money

Friday, November 29, 2019

Pixpay is a challenger bank for teens focused on pocket money

Meet Pixpay, a French startup that wants to replace cash when you’re handing out pocket money to your kids. Anybody who is older than 10 years old can create a Pixpay account, get a debit card and manage pocket money.

Challenger banks are nothing new, but they’re still mostly targeted towards adults. If you want to create an N26 or Revolut account, you need to be at least 18 years old. You can create a Lydia account if you’re at least 14 years old with parental consent.

Pixpay, like Kard, wants to fill that gap and offer modern payment methods to teens so that you can ditch cash altogether. Parents and kids both download the Pixpay app to interact with the service.

A few days after creating an account, your child receives a Mastercard. It offers the same features that you’d expect from a challenger bank — you can customize the PIN code, lock it and unlock it, receive a notification with each transaction and restrict some features, such as limits, ATM withdrawals, online payments and payments abroad. Pixpay also lets you generate virtual cards for online payments.

In addition to some spending analytics, users can create projects and set money aside to buy an expensive thing after months of savings. Parents can also define an interest rate on a vault account to teach children how to save money. In the future, Pixpay wants to let teens collect money after a babysitting job for instance.

As for parents, they can send money instantly from the Pixpay app. You can top up your Pixpay account with your favorite debit card and send money on a regular basis (€4 per week for instance) or for one-off payment (here’s €15 for your movie ticket and fast food).

Parents can see an overview of multiple accounts in case you have multiple children using Pixpay. Eventually, the startup wants to let multiple parents manage the account of their child, which could be useful for separated couples.

Pixpay costs €2.99 per month per card. Payments and ATM withdrawals in the Eurozone are free. Transactions in foreign currencies cost 2% in foreign exchange and ATM withdrawals outside of the Eurozone cost €2.

The startup has raised $3.4 million (€3.1 million) from Global Founders Capital. The company partners with Treezor, a banking-as-a-service platform that lets you generate cards and e-wallet accounts using an API.