RevenueCat raises $40M Series B for its in-app subscription platform

RevenueCat, a startup offering a series of tools for developers of subscription-based apps, has raised $40 million in Series B funding, valuing its business at $300 million, post-money. Founded by developers who understood the difficulties in scaling a subscription app first-hand, RevenueCat’s software development kit (SDK) solution gives companies the tools they need to build a subscription business, including not just adding subscriptions themselves, but maintaining them over time even as the app stores implement changes. It also aids by sharing subscription data with other tools the business uses, like those for advertising, analytics or attribution.

The funding round was led by Y Combinator’s Continuity Fund and included participation from Index Ventures, SaaStr, Oakhouse, Adjacent, and FundersClub, as well as Blinklist CTO Tobias Balling and Algolia CEO Nicolas Dessaign. With the round, YC Continuity Partner Anu Hariharan is joining RevenueCat’s board, which today includes Index’s Mark Fiorentino in addition to the founders.

Explains RevenueCat CEO Jacob Eiting, the idea for the company came about after he and co-founder Miguel Carranza Guisado (CTO) struggled to figure out subscription infrastructure while working together at Elevate. After years of untangling a “subscription mess” in order to figure out answers to basic questions like subscriber retention and lifetime value, they realized there was potential in helping solve this problem for other developers.

Apple and Google, Eiting explains, aren’t always up to date with what companies actually need to build subscription businesses. “They’re kind of learning as they go. They just weren’t able to provide us the data we needed, and then also the infrastructure to do that is non-trivial.”

Image Credits: RevenueCat

When Eiting and Guisado sat down to work on on RevenueCat in 2017, no one else was even building anything like this. But the demand for the startup’s tools and integrations soon resonated with developers who had faced similar challenges it the growing subsection app market.

Using the service, developers can access a real-time dashboard that display key metrics, like subscription revenue, churn, LTV (lifetime value), subscriber numbers, conversions and more. The data can then be shared through integrations with other tools and services, like Adjust, Amplitude, Apple Search Ads, AppsFlyer, Branch, Facebook Ads, Google Cloud Intercom, Mixpanel, Segment, and several others. 

After launching out of Y Combinator’s accelerator the following year, RevenueCat was soon live with 100 apps and had crossed $1 million in tracked revenue by the time it raised its $1.5 million seed round.

Today, RevenueCat has over 6,000 apps live on its platform, with over $1 billion in tracked subscription revenue being managed by its tools. That’s double the number of apps that were using its service as of its $15 million Series A last August.

With the additional funding, the company will lower its pricing to put its tools in reach of more developers. Previously, it charged $120 per month for its charts and some of its integrations, or $499 per month for access to all integrations. This was affordable for larger companies, but could still be a difficult sell to the long tail of app developers where revenues ranged from $10K to $50K per month.

Now, RevenueCat will charge a small percentage of an app’s sales instead of a flat fee. Developers with up to $10,000 in monthly tracked revenue (MTR) can get started with the service for free and as their demands grow — like needing access to charts, support for web hooks, integrations and others — they can move up to either the Starter or Pro plans as $8/mo or $12/mo per $1,000 in MTR, respectively.

“I’m excited to give those tools to developers, especially on the small end, because it might be what they need to get out of that ‘less than $10K range,‘” Eiting says. “Also, the beauty of freemium, or having a really generous free tier, is that it makes your tool the de facto — you remove as much friction as possible for providing software services and then, if you get your pricing right — which I think we have — it all kind of pays for itself,” he adds.

The company also plans to use the new funds to further invest in its business, expanding from App Store and Google Play support to include Amazon’s Appstore. It will also grow its team.

As part of its expected growth, RevenueCat recently hired a Head of Product, Jens-Fabian Goetzmann, previously a PM at Microsoft and then product head at fitness app 8fit. Currently 30 people, in the year ahead, RevenueCat will grow to 60 people, hiring across design, product, engineering, sales and other roles.

“The world is moving toward subscriptions — and for companies, building out this model translates to weeks of developers’ time,” says YC Continuity’s Hariharan. “RevenueCat helps developers rollout subscriptions in minutes and creates a source of truth for customer data. With developers creating solutions to problems in the world, it’s important that they can find ways to monetize, grow, and support their most committed customers. RevenueCat is doing so by building subscriptions 2.0.”

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Poparazzi hypes itself to the top of the App Store

If Instagram’s photo tagging feature was spun out into its own app, you’d have the viral sensation Poparazzi, now the No. 1 app on the App Store. The new social networking app, from the same folks behind TTYL and others, lets you create a social profile that only your friends can post photos to — in other words, making your friends your own ‘paparazzi.’ To its credit, the new app has perfectly executed on a series of choices designed to fuel day one growth — from its pre-launch TikTok hype cycle to drive App Store pre-orders to its post-launch social buzz, including favorable tweets by its backers. But the app has also traded user privacy in some cases to amplify network effects in its bid for the Top Charts, which is a risky move in terms of its long-term staying power.

The company positions Poparazzi as a sort of anti-Instagram, rebelling against today’s social feeds filled with edited photos, too many selfies, and “seemingly effortless perfection.” People’s real lives are made up of many unperfect moments that are worthy of being captured and shared, too, a company blog post explains.

This manifesto hits the right notes at the right time. User demand for less performative social media has been steadily growing for years — particularly as younger, Gen Z users wake up to the manipulations by tech giants. We’ve already seen a number of startups try to siphon users away from Instagram using similar rallying cries, including Minutiae, Vero, Dayflash, Oggl, and more recently, the once-buzzy Dispo and the under-the-radar Herd.

Even Facebook has woken up to consumer demand on this front, with its plan to roll out new features that allow Facebook and Instagram users to remove the Like counts from their posts and their feeds.

Poparazzi hasn’t necessarily innovated in terms of its core idea — after all, tagging users in photos has existed for years. In fact, it was one of the first viral effects introduced by Facebook in its earlier days.

Instead, Poparazzi hit the top of the charts by carefully executing on growth strategies that ensured a rocket ship-style launch.

@poparazziappcomment it! ##greenscreen ##poparazziapp ##positivity ##foryoupage♬ Milkshake – BBY Kodie

The company began gathering pre-launch buzz by driving demand via TikTok — a platform that’s already helped mint App Store hits like the mobile game High Heels. TikTok’s powers are still often underestimated, even though its potential for to send apps up the Top Charts have successfully boosted downloads for a number of mobile businesses, including TikTok sister app CapCut and e-commerce app Shein, for example.

And Poparazzi didn’t just build demand on TikTok — it actually captured it by pointing users to its App Store pre-orders page via the link in its bio. By the time launch day rolled around, it had a gaggle of Gen Z users ready and willing to give Poparazzi a try.

The app launches with a clever onboarding screen that uses haptics to buzz and vibrate your phone while the intro video plays. This is unusual enough that users will talk and post about how cool it was — another potential means of generating organic growth through word-of-mouth.

@poparazzidotcom ‘s app & website (https://t.co/EGU0K6AVS3) experience is amazing #poparazzi pic.twitter.com/NqJWD5T5Sg

— 𝔗𝔞𝔫𝔦𝔰𝔥 𝔄𝔯𝔬𝔯𝔞 (@tanishar0ra) May 25, 2021

After getting you riled up with excitement, Poparazzi eases you into its bigger data grab.

First, it signs up and authenticates users through a phone number. Despite Apple’s App Store policy, which requires it, there is no privacy-focused option to use “Sign In with Apple,” which allows users to protect their identity. That would have limited Poparazzi’s growth potential versus its phone number and address book access approach.

It then presents you with a screen where it asks for permission to access to your Camera (an obvious necessity), Contacts (wait, all of them?), and permission to send you Notifications. This is where things start to get more dicey. The app, like Clubhouse once did, demands a full address book upload. This is unnecessary in terms of an app’s usability, as there are plenty of other ways to add friends on social media — like by scanning each other’s QR code, typing in a username directly, or performing a search.

But gaining access someone’s full Contacts database lets Poparazzi skip having to build out features for the privacy-minded. It can simply match your stored phone numbers with those it has on file from user signups and create an instant friend graph.

As you complete each permission, Poparazzi rewards you with green checkmarks. In fact, even if you deny the permission being asked, the green check appears. This may confuse users as to whether whether they’ve accidently given the app access.

They had a killer and engaging intro video complete with gravity falling emoji and well-tuned haptics that built hype and informed proper use

(I feel like a lot of people these days actually download without knowing this stuff now, making onboarding even more important) pic.twitter.com/duUelcDm0H

— Chase Stubblefield (@chasestubb) May 25, 2021

While you can “deny” the Address Book upload — a request met with a tsk tsk of a pop-up message — Poparazzi literally only works with friends, it warns you — you can’t avoid being found by other Poparazzi users who have your phone number stored in their phone.

When users sign up, the app matches their address book to the phone number it has on file and then — boom! — new users are instantly following the existing users. And if any other friends have signed up before you, they’ll be following you as soon as you log in the first time.

AND WHAT IF I DON’T HAVE ANY FRIENDS POPARAZZI pic.twitter.com/EeeWcFIEZn

— Corey Robison (@thefomosapien) May 25, 2021

In other words, there’s no manual curation of a “friend graph” here. The expectation is that your address book is your friend graph, and Poparazzi is just duplicating it.

Of course, this isn’t always an accurate presentation of reality.

Many younger people, and particularly women, have the phone numbers of abusers, stalkers and exes stored in their phone’s Contacts. By doing so, they can leverage the phone’s built-in tools to block the unwanted calls and texts from that person. But because Poparazzi automatically matches people by phone number, abusers could gain immediate access to the user profiles of the people they’re trying to harass or hurt.

Sure, this is an edge case. But it’s a non-trivial one.

It’s a well-documented problem, too — and one that had plagued Clubhouse, which similarly required full address book uploads during its early growth phase. It’s a terrible strategy to become the norm, and one that does not appear to have created a lasting near-term lock-in for Clubhouse. It’s also not a new tactic. Mobile social network Path tried address book uploads nearly a decade ago and almost everyone at the time agreed this was not a good idea.

As carefully designed as Poparazzi is — (it’s even a blue icon — a color that denotes trustworthiness!) — it’s likely the company intentionally chose the trade off. It’s forgoing some aspects of user privacy and safety in favor of the network effects that come from having an instant friend graph.

More on @poparazzidotcom: they force you to upload your contacts to use it, as well as phone number—and also have this aggressive strategy to pull users from Snapchat. pic.twitter.com/SFx0TdCkaR

— Chase Stubblefield (@chasestubb) May 25, 2021

The rest of the app then pushes you to grow that friend graph further and engage with other users. Your profile will remain bare unless you can convince someone to upload photos of you. A SnapKit integration lets you beg for photo tags over on Snapchat. And if you can’t get enough of your friends to tag you in photos, then you may find yourself drawn to the setting “Allow Pops from Everyone,” instead of just “People You Approve.”

There’s no world in which letting “everyone” upload photos to a social media profile doesn’t invite abuse at some point, but Poparazzi is clearly hedging its bets here. It likely knows it won’t have to deal with the fallout of these choices until further down the road — after it’s filled out its network with millions of disgruntled Instagram users, that is.

Dozens of other growth hacks are spread throughout the app, too, from multiple pushes to invite friends scattered throughout the app to a very Snapchatt-y “Top Poparazzi” section that will incentivize best friends to keep up their posting streaks.

Looking at someone else’s profile.

The “Top Poparazzi” section is genius. Really incentivizes posting for your friends (which is the biggest friction point). pic.twitter.com/7WjH0S2hQd

— Connor V. (@ConnorVO) May 25, 2021

It’s a clever bag of tricks. And though the app does not offer comments or followers counts, it isn’t being much of an “anti-Instagram” when it comes to chasing clout. The posts — which can turn into looping GIFs if you snap a few in a row — may be more “authentic” and unedited than those on Instagram; but Poparazzi uses react to posts with a range of emojis and how many reactions a post receives is shown publicly.

For beta testers featured on the explore page, reactions can be in the hundreds or thousands — effectively establishing a bar for Pop influence.

Finally, users you follow have permission to post photos, but if you unfollow them — a sure sign that you no longer want them to be in your poparazzi squad — they can still post to your profile. As it turns out, your squad is managed under a separate setting under “Allow Pops From.” That could lead to trouble. At the very least, it would be nice to see the app asking users if they also want to remove the unfollowed account’s permission to post to your profile at the time of the unfollow.

Overall, the app can be fun — especially if you’re in the young, carefree demographic it caters to. Its friend-centric and ironically anti-glam stance is promising as well. But additional privacy controls and the ability to join the service in a way that offers far more granular control of your friend graph in order to boost anti-abuse protections would be welcome additions. 

TechCrunch tried to reach Poparazzi’s team to gain their perspective on the app’s design and growth strategy, but did not hear back. (We understand they’re heads down for the time being.) We understand, per SignalFire’s Josh Constine and our own confirmation, that Floodgate has invested in the startup, as has former TechCrunch co-editor Alexia Bonatsos’ Dream Machine and Weekend Fund.

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Facebook and Instagram will now allow users to hide ‘Like’ counts on posts

Facebook this week will begin to publicly roll out the option to hide Likes on posts across both Facebook and Instagram, following earlier tests beginning in 2019. The project, which puts the decision about Likes in the hands of the company’s global user base, had been in development for years, but was deprioritized due to the COVID-19 pandemic and the response work required on Facebook’s part, the company says.

Originally, the idea to hide Like counts on Facebook’s social networks was focused on depressurizing the experience for users. Often, users faced anxiety and embarrassment around their posts if they didn’t receive enough Likes to be considered “popular.” This problem was particularly difficult for younger users who highly value what peers think of them — so much so that they would take down posts that didn’t receive enough Likes.

Like-chasing on Instagram, especially, also helped create an environment where people posted to gain clout and notoriety, which can be a less authentic experience. On Facebook, gaining Likes or other forms of engagement could also be associated with posting polarizing content that required a reaction.

As a result of this pressure to perform, some users grew hungry for a “Like-free” safer space, where they could engage with friends or the wider public without trying to earn these popularity points. That, in turn, gave rise to a new crop of social networking and photo-sharing apps such as Minutiae, Vero, Dayflash, Oggl and, now, newcomers like Dispo and newly viral Poparazzi.

Spark Capital decides to ‘sever all ties’ with David Dobrik’s Dispo app weeks after leading deal

Though Facebook and Instagram could have chosen to remove Likes entirely and take its social networks in a new direction, the company soon found that the metric was too deeply integrated into the product experience to be fully removed. One key issue was how the influencer community today trades on Likes as a form of currency that allows them to exchange their online popularity for brand deals and job opportunities. Removing Likes, then, is not necessarily an option for these users.

Instagram realized that if it made a decision for its users, it would anger one side or the other — even if the move in either direction didn’t really impact other core metrics, like app usage.

Image Credits: Instagram

“How many likes [users] got, or other people got — it turned out that it didn’t actually change nearly as much about the experience, in terms of how people felt or how much they use experience, as we thought it would. But it did end up being pretty polarizing,” admitted Instagram head, Adam Mosseri. “Some people really liked it and some people really didn’t.”

“For those who liked it, it was mostly what we had hoped — which is that it depressurized the experience. And, for those who didn’t, they used Likes to get a sense for what was trending or was relevant on Instagram and on Facebook. And they were just super annoyed that we took it away,” he added. This latter group sometimes included smaller creators still working on establishing a presence across social media, though larger influencers were sometimes in favor of Like removals. (Mosseri name-checked Katy Perry as being pro Like removals, in fact.)

MIT professor wants to overhaul ‘The Hype Machine’ that powers social media

Ultimately, the company decided to split the difference. Instead of making a hard choice about the future of its online communities, it’s rolling out the “no Likes” option as a user-controlled setting on both platforms.

On Instagram, both content consumers and content producers can turn on or off Like and View counts on posts — which means you can choose to not see these metrics when scrolling your own Feed and you can choose whether to allow Likes to be viewed by others when you’re posting. These are configured as two different settings, which provides for more flexibility and control.

Image Credits: Instagram

On Facebook, meanwhile, users access the new setting from the “Settings & Privacy” area under News Feed Settings (or News Feed Preferences on desktop). From here, you’ll find an option to “Hide number of reactions” to turn this setting off for both your own posts and for posts from others in News Feed, groups and Pages.

The feature will be made available to both public and private profiles, Facebook tells us, and will include posts you’ve published previously.

Image Credits: Facebook

Instagram last month restarted its tests on this feature in order to work out any final bugs before making the new settings live for global users, and said a Facebook test would come soon. But it’s now forging ahead with making the feature available publicly. When asked why such a short test, Instagram told TechCrunch it had been testing various iterations on this experience since 2019, so it felt it had enough data to proceed with a global launch.

Instagram’s new test lets you choose if you want to hide ‘Likes,’ Facebook test to follow

Mosseri also pushed back at the idea that a decision on Likes would have majorly impacted the network. While removal of Likes on Instagram had some impact on user behavior, he said, it was not enough to be concerning. In some groups, users posted more — signaling that they felt less pressure to perform, perhaps. But others engaged less, Mosseri said.

Image Credits: Facebook

“Often people say, ‘oh, this has a bunch of Likes. I’m gonna go check it out,’ ” the exec explained. “Then they read the comments, or go deeper, or swipe to the carousel. There’s been some small effects — some positive, some negative — but they’ve all been small,” he noted. Instagram also believes users may toggle on and off the feature at various times, based on how they’re feeling.

In addition, Mosseri pointed out, “there’s no rigorous research that suggests Likes are bad for people’s well-being” — a statement that pushes back over the growing concerns that a gamified social media space is bad for users’ mental health. Instead, he argued that Instagram is still a small part of people’s day, so how Likes function doesn’t affect people’s overall well-being.

“As big as we are, we have to be careful not to overestimate our influence,” Mosseri said.

He also dismissed some of the current research pointing to negative impacts of social media use as being overly reliant on methodologies that ask users to self-report their use, rather than measure it directly.

In other words, this is not a company that feels motivated to remove Likes entirely due to the negative mental health outcomes attributed to its popularity metrics.

It’s worth mentioning that another factor that could have come into play here is Instagram’s plan to make a version of its app available to children under the age of 13, as competitor TikTok did following its FTC settlement. In that case, hiding Likes by default — or perhaps adding a parental control option — would necessitate such a setting. Instagram tells TechCrunch that, while it’s too soon to know what it would do with a kids app, it will “definitely explore” a no Likes by default option.

Facebook and Instagram both told TechCrunch the feature will roll out starting on Wednesday but will reach global users over time. On Instagram, that may take a matter of days.

Facebook, meanwhile, says a small percentage of users will have the feature Wednesday — notified through an alert on News Feed — but it will reach Facebook’s global audience “over the next few weeks.”

State AGs tell Facebook to scrap Instagram for kids plans

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Struum launches its ‘ClassPass for streaming’ service to the public

Struum, the new streaming service from former Disney and Discovery execs, is today officially launching to the public. Unlike traditional on-demand streamers, such as Netflix, the Struum model is more akin to a “ClassPass for streaming,” as its plan is to aggregate content from smaller video services then provide access under its own subscription.

Today, the streaming landscape is dominated by larger subscription services, including Netflix, Hulu, Amazon Prime Video, Apple TV+, HBO Max, Disney+, and YouTube, who together have a 75% share of the market, according to Nielsen. But Struum believes there’s a potential for another service powered by the long tail of  the over 250 niche and speciality streamers.

Many of these smaller services offer their own subscriptions, but will never achieve Netflix-size scale because of their more limited catalog and scope. Struum offers them an alternative path to revenue. Each month, Struum customers will pay a $4.99 subscription fee to access the Struum app where they’re then provided with 100 “credits” they can use to sample and consume content — just as ClassPass did with gym classes.

Over time, if the customer continues to use their subscription to routinely access content from one service, they can then opt to become a subscriber to that service from within the Struum app. This part of the business isn’t all that different from Amazon Prime Video Channels or others like it. But the difference is that Struum’s sampling model is what helped the customer discover the niche streamer in the first place.

Struum, meanwhile, generates its own revenue from customers’ subscriptions, which it shares with its content partners. It won’t say what sort of cut it takes, however.

Image Credits: Struum

At launch, there are more than 25 partners available through the Struum app, including Tastemade, Tribeca, Cheddar News, Kocowa, Dekkoo, Magellan TV, History Hit, Gusto, Young Hollywood, Indieflix, Filmbox, Echoboom Sports, Social Club TV, Cinedigm, Magnolia Pictures, Little Dot Studios, Group 9, Stingray and SPI/Filmhub.

Later this summer, the lineup will grow to more than 50 partners, with additions that include BBC SELECT, REVOLT, France Channels, InsightTV, Docubay, FuelTV, The Great Courses Signature Collection, Shout Factory TV, OUTtv, SVTV, CGOOD TV and Alchimie.

In total, Struum’s partners will provide customers with access to tens of movies and TV shows across a range of categories and genres, like classic films, indies, foreign content, cult hits, lifestyle programming, reality, true crime, and more.

Image Credits: Struum

Struum’s app guides users to their interests through a simple interface where it curates content into editorial groupings organized much like the rows of recommendations you’d find in Netflix. This includes the company’s own picks (“Struum Selects”), as well as groupings by genre — like Comedy, Action Thrillers, LGBTQ + Documentaries, Class Movies, Incredible Science, and others. You can also browse by type from categories across the top, to filter by only Movies, TV shows or Shorts.

When you find something you want to watch, you can click a button to stream the content for a certain amount of credits. You can then view that content at any time for the next 30 days and even download it for offline access.

At launch, Struum’s service is available on iOS and web, and supports AirPlay and Chromecast. This summer, it will expand to more platforms, including Android, Apple TV, Android TV, Amazon Fire TV, and Roku.

Image Credits: Struum

The idea for the company comes from founders Lauren DeVillier, the former head of Product for Discovery Ventures; Eugene Liew, former vice president of Product and Technology at Disney+; Paul Pastor, former executive vice president of Strategy, Revenue and Operations at Discovery Networks; and Thomas Wadsworth, the former lead of Advanced Product Development for Walt Disney Imagineering.

The team came together in 2020, just before the Covid-19 pandemic broke out across the U.S., which drove increased demand for streaming content. And though that demand may be here to stay, it remains to be seen whether Struum’s ClassPass-like model makes the best sense for streaming’s long tail.

Despite its unique streaming business model, the service will effectively compete with AVOD (ad-supported video on demand) players in terms of aggregating both older and niche content. AVOD services — like Tubi, Pluto TV, The Roku Channel, IMDb TV, and others — also help users who can’t find anything they want to watch on their preferred paid subscription apps. And they often aid consumers who are in search of a particular movie or show but don’t want to pay for a rental. Struum believes by aggregating content it can encourage these users to pay for yet another subscription.

In other words, Struum will have to convince users to change their existing TV habits in order to find success, and that’s a risky bet.

But Struum believes the fragmentation of the streaming market may actually work in its favor. As consumers get fed up so many different services and content that jumps around as rights owners forge new licensing agreements, Struum could step in as someone’s fourth subscription.

We view ourselves as the ultimate complementary service and a perfect fit for TV and film lovers who are increasingly frustrated by the costs, complexity and effort required to discover and watch what they want,” noted Struum CEO Lauren DeViller.

Struum is backed by a multi-million-dollar investment from former Disney CEO Michael Eisner through his firm, Tornante Company. Other investors include Firstlight Media, whose technology powers the video service, and Gaingels, which focuses on backing LGBTQ+ founders and allies.

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Flexibits updates contacts app Cardhop, adds deeper integration with Fantastical

Flexibits, the company behind productivity apps Fantastical and Cardhop, is releasing a new version of Cardhop for both macOS and iOS. This is the second major version of the app and it adds new features, such as business card scanning, widgets, organizational charts and a deeper integration with Fantastical.

Cardhop is a clever take on contact management. It uses the same address book as the default Contacts app on your Mac, iPhone and iPad. But it lets you search, add and edit contacts much more efficiently.

On the Mac, Cardhop sits in the menu bar. When you click on the icon or hit a keyboard shortcut, you can see your contacts but you can also start typing. This is when it gets interesting.

As expected, you can find a contact card by typing a few letters. But you can also add information to an existing contact this way.

Image Credits: Flexibits

For instance, if you type a name followed by a phone number, Cardhop automatically figures out that the phone number doesn’t exist in the existing contact entry — hit enter and the number is saved. If the person isn’t even in your address book, you can create a new contact just by dumping information in the search field.

The app truly shines if you think about Cardhop as a sort of command-line interface to interact with your contacts. You can type ‘call Jane’, ‘email Tom’ or ‘whatsapp Natasha’ — Cardhop parses the action for you. It can be particularly handy to initiate calls on your iPhone from your Mac.

With Cardhop 2, the design has been updated and there are a handful of new features. You can now create widgets with your favorite actions. On iOS, you can add it to your home screen. On macOS, you can access it from the Notification Center. Widgets have been a popular feature of iOS 14 and many users will like that new feature.

If you’re also using Fantastical, you can send a calendar invite to someone else from Cardhop. And if you tend to invite the same group of people to your events, you can create a group in Cardhop. The next time you want to send an invitation, you can create an event with everyone in the group from Cardhop. This is going to be a good alternative to email aliases.

Cardhop can now also generate organizational charts and family trees based on relationships in your contacts. And if you work for a big company with a contact directory, you could easily find the right person to talk with using this new feature.

On iOS, Flexibits has also added a business card scanning feature. You can add contacts just by pointing your phone at a business card. There are many apps that offer that feature already, but now it’s integrated.

Image Credits: Flexibits

Flexibits has been around for 10 years. Originally, the company released new major updates and users had to pay to download the new version. That’s how independent development companies used to charge for apps.

Last year, the company launched a new version of Fantastical with a freemium model. New users could download the app for free and would have to pay a subscription of $4.99 per month or $39.99 per year to unlock all features. Existing users could keep using the app for free as all existing features had been unlocked for them.

After switching to this new model, Flexibits released quite a few updates to Fantastical already. For instance, you can now join conference calls quickly with shortcuts in the menu bar and in the app. Fantastical now also supports Zoom, Google Meet and Microsoft Teams.

Flexibits wants to go one step further and create an ecosystem of productivity apps. Cardhop 2 is a free app with a few free features. If you want to unlock everything, you have to subscribe to the same Flexibits Premium subscription.

In other words, the company is bundling premium versions of Fantastical and Cardhop in a single subscription — and the price isn’t changing. Existing Cardhop users who don’t want to subscribe will also keep everything that was available in Cardhop 1 for free.

And if you’re already using Cardhop, it’s nice to see an update. It means that the app is going to be supported going forward. When you rely on an app for your work, it’s better when it’s regularly updated and keeps working as expected years after years. And I suspect many Fantastical users will try out Cardhop thanks to the new Flexibits Premium subscription.

Fantastical maker cleverly redefines contact apps with Cardhop

Contacts app Cardhop comes to iOS

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SiriusXM partners with TikTok on a new music channel, Pandora Playlists, and more

SiriusXM is leaning into TikTok. The satellite radio company and Pandora parent today announced a partnership with the social video platform to power several new initiatives, including a TikTok channel on SiriusXM, hosted TikTok playlists on Pandora, and re-airings of Pandora LIVE events on TikTok.

The hosted playlists on Pandora are the first of the new initiatives to launch.

Starting today, popular TikTok creators will curate, host and promote their own Pandora playlists to their fans on TikTok, starting with Bella Poarch. The TikTok influencer, who now has 69.6 million followers, is best-known for her viral lip-sync video to “M to the B,” which blew up to become the most-liked video on TikTok. She also makes videos featuring singing, dancing, and gaming content, among other things, and this month released her first single, “Build a B*tch,” which has broken into Spotify’s U.S. and Global Top 50 charts.

As of the time of writing, Poarch’s TikTok announcing her playlists, launched 4 hours ago, has 187.6K likes and 1 million views.

Image Credits: SiriusXM

Other “TikTok Tastemakers,” as SiriusXM has dubbed them, will release their own playlists in the months to come, including Christian Shelton and Nick Tangorra.

In addition, Pandora users will be able to tune into the TikTok Hits Playlist at any time, which features popular and trending songs from TikTok.

Pandora is not the first music streamer to tap into TikTok’s influence for its own ends. Today, TikTok’s trends are driving songs up the Billboard charts and delivering Spotify streams as younger users look for their favorite TikTok songs on their preferred streaming music app. Spotify is now curating TikTok hits across editorial playlists like Viral Hits, big on the internet, Teen Beats, and others. Apple Music also got in on the TikTok action when it introduced 10 new playlists last year aimed at younger, Gen Z users. This included its own Viral Hits playlist, which pulls in top tracks from TikTok and other social media channels.

Among the other SiriusXM initiatives is the soon-to-launch TikTok Radio, a full-time music channel featuring tracks trending on TikTok which will be presented by TikTok creators, influencers and D.J.s. The channel will debut later this summer, and will stream across SiriusXM, including in vehicles as well as in the SiriusXM app for desktop, mobile and connected devices.

TikTok fans will also later be able to watch selected re-airings of Pandora’s original events series, Pandora LIVE — a continuation of Pandora’s live events that went virtual during the pandemic. Pandora LIVE events feature artists from across genres, including country, rock, pop, R&B and more, and have typically been re-aired, in part, the day after on SiriusXM.

Recently, Pandora LIVE celebrated Women’s History Month with a virtual event that included performances by Gwen Stefani and Jazmine Sullivan, which was re-aired on TikTok.

More Pandora LIVE events will soon do the same. SiriusXM says it will announce which events will re-air on TikTok throughout the year.

“We are excited to collaborate with TikTok to create new content that brings the vibrancy of the leading social networking service to life on live radio and our streaming platforms,” said Scott Greenstein, SiriusXM President and Chief Content Officer, in a statement. “The effect TikTok has on music, and pop culture in general, is undeniable. Our platforms will provide a unique opportunity for TikTok creators to engage with our listeners with content experiences that have never been done before in audio,” he added.

@bellapoarch Excited to help launch ##TikTokTastemakers on @pandora Listen exclusively on ##PandoraMusic

♬ Build a B*tch – Bella Poarch

SiriusXM’s move to partner more closely with TikTok could help it to attract a younger set of listeners and subscribers, who may follow their favorite fans over to Pandora to tune into their playlist content. However, it’s unable to benefit from the full impact that working with TikTok could bring as the integrations are split across its two services, instead of being focused on just one.

Plus, SiriusXM, like others, still faces the looming threat of Resso, TikTok owner ByteDance’s own music streaming app that could one day make its way to the U.S., as part of its global expansion efforts. It has the potential to more closely tie TikTok’s music discovery features with streaming, impacting demand for rival services.

For the time being, however, TikTok sees the potential in partnering with a U.S. music streamer.

“We are excited to work with SiriusXM on TikTok Radio and to bring TikTok creators to Pandora to make the trends, music, and creative influences that are playing such a defining role in modern culture even more accessible,” said TikTok’s Global Head of Music, Ole Obermann, in a statement. “We’re really excited to see this come to life and thank the SiriusXM team for being such an innovative and visionary collaborator,” he said.

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Microsoft’s Surface Duo gets dual-screen gaming support

In December, Microsoft wrote a blog post highlighting “The year ahead for Surface Duo.” The news highlighted the dual-screen device’s upcoming availability outside the U.S. (including Canada, the U.K., France and Germany this year), as well as a smattering of features. It’s been pretty well acknowledged from most everyone who reviewed the device (us included), that it’s very much a work in progress.

After making the feature available in beta, Microsoft today is issuing at update to Xbox Cloud Gaming for Android that will unlock some of the product’s entertainment potential. It’s something the company has discussed, and even previewed, but until now, it has remained one of a handful of blind spots.

A very cool update goes live for #SurfaceDuo customers today! Working with @Xbox we’ve put touch controls on to the second screen. More than 50 games are available to play with touch for @xboxGamePass Ultimate Members. pic.twitter.com/ZPIqQZXxS4

— Panos Panay (@panos_panay) May 24, 2021

The app works as you’d expect on the Duo — displaying the game on the top screen and transforming the bottom into a virtual version of an Xbox controller in the Compose Mode orientation. Obviously you can only go so far on that front with a touchscreen, but gaming is genuinely an application where having a second screen can really come in handy.

As Engadget notes, there are now more than 50 titles that support Xbox Touch Controls. Those will be available to users with an Xbox Game Pass Ultimate subscription.

A much-hyped — and eagerly anticipated — alternative to the foldable form factor, the Duo was a disappointment on launch. The company has since dropped the product’s price from $1,500 to $1,000 — not exactly a sign that it was selling well — but continued software support like this is, perhaps, an indication that the company is going to support the line going forward, in spite of early stumbles.

Microsoft Surface Duo review

Do phones need to fold?

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Sensor Tower makes its first acquisition with deal for market intelligence company, Pathmatics

Mobile app market intelligence firm Sensor Tower has made its first acquisition. The company this morning announced it’s acquiring Pathmatics, a market intelligence company which will now combine its paid digital and social media platform with Sensor Tower’s business. Deal terms were not detailed but include an undisclosed growth investment from Riverwood Capital into Pathmatics.

The acquisition will allow the companies to offer an expanded set of digital and mobile advertising insights to their respective customers, including new social insights for TikTok, YouTube mobile and Snap this year, powered by Sensor Tower.

The companies also will introduce digital TV (over-the-top) insights, expanded coverage for mobile apps and ad insights, and will extend Pathmatics’ social and digital coverage globally.

The deal follows Sensor Tower’s first significant fundraising last year, with $45 million also from Riverwood Capital. Though Sensor Tower had been profitable since its launch, now serving more than 350 enterprise-level customers for its app and ad intelligence products, it chose to raise the additional capital in order to further grow its business, with investments in hiring, marketing, infrastructure and other expansions.

Sensor Tower raises $45M as demand for app data grows

With Pathmatics, it’s buying a company that’s also been on its way up. The company had seen over 100% year-over-year growth for its own market intelligence business since launching in 2011. It now has over 250 brands, media and advertising agencies as customers, as well as over 7,000 users of its platform, representing over 200% software-as-a-service growth since 2018.

The two businesses are teaming up at a time when digital advertising is also on the rise, in part due to the shifts in the market attributed to the pandemic. As more businesses began operating online last year, advertisers increased their digital ad spending by 12.7% to $368 billion, per eMarketer. And digital advertising will account for 58% of media spending in 2021.

We understand Sensor Tower acquired both the IP and its more than 60-person team from Pathmatics as a result of the acquisition. The entire team will join Sensor Tower, with the executive suite now being a combination of both companies’ leaders. Sensor Tower co-founder Alexey Malafeev will remain as CEO while Gabe Gottlieb, CEO and co-founder of Pathmatics, will become chief strategy officer.

Historically, Pathmatics had provided brands and agencies with all creative used by advertisers, spend and impression, and path to publisher and viewer, to help them reduce waste from their budgets, improve their own marketing and predict their competitors’ next move.

Going forward, both sets of customers will be able to opt into the other company’s solutions, including mobile, social media and digital insights. Longer-term, the two companies will work together to bring more products to the market for their over 600 combined customers across 50 countries. Among these is a plan to add Pathmatics’ Facebook, Instagram, Twitter and other digital ad intelligence capture into Sensor Tower, as well as an effort to augment Sensor Tower’s data set with ad insights beyond app installs.

These features will make the product a better fit for larger brands looking into all aspects of the competitors’ campaigns, ranging from how they’re advertising for app installs to how they’re building brand awareness.

The deal officially closed on May 17, 2021, Sensor Tower says.

Santa Monica-based Pathmatics had raised $7.7 million to date from Upfront Ventures, BDMI and Baroda Ventures.

“As the global economy increasingly shifts to digital, it’s imperative that companies can understand and
navigate the entire digital landscape — from mobile to web and desktop — using accurate and insightful data,” noted Ramesh Venugopal, principal at Riverwood Capital, in a statement about the acquisition. “The combination of Sensor Tower and Pathmatics presents a unique and valuable offering to customers allowing them to take advantage of a broad range of datasets with increased focus on consumer privacy and deep digital insights that leaders in every industry will need,” he added.

As M&A accelerates, deal-makers are leveraging AI and ML to keep pace

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Apple launches an affiliate program for paid podcast subscriptions

Apple last month unveiled its plans for paid podcast subscriptions in a newly redesigned Apple Podcasts app. Now, it’s introducing a new program that will help podcast creators grow their subscriber base: affiliate marketing. The company’s “Apple Services Performance Partner Program,” which already exists to help market other Apple services like Apple TV, Apple News, and Apple Books, is today expanding to include paid podcasts.

The new program — “Apple Services Performance Partner Program for Apple Podcasts” (whew!) — will be open to anyone, though the company believes it will make the most sense for publishers and creators who already have an audience and a number of marketing channels where they can share these new affiliate links. When users convert by clicking through one of the links and subscribe to a premium podcast, the partner will receive a one-time commission at 50% of the podcast subscription price, after the subscriber accumulates their first month of paid service.

So, for example, if a paid podcast was charging subscribers $5 per month, the commission would be $2.50. This commission would apply for every new subscriber that signed up through the affiliate channel, and there’s no cap.

Podcast creators can also use the affiliate links to promote their own paid programs, which would allow them to generate incremental revenue.

While anyone can apply to join the affiliate program, there is an approval process involved. This is mainly about keeping spammers out of the program, and ensuring that those signing up do have at least some marketing channels where they can distribute the links. The sign-up form asks for specific criteria — like how many channels are available and how the partner intends to use them to promote the affiliate links, among other things.

The program will be made available to anyone in the 170 countries and regions where paid podcasts subscriptions are being made available.

Once approved and signed in, affiliate partners will gain access to an online dashboard where they can create links (i.e. shortened URLs) much like any other affiliate program. They can also create multiple URLs for an individual podcast to make it easier to track how well different channels are performing. The URLs can be posted on their own, tied to a “Listen on Apple Podcasts” badge, or can be made available as a QR code. The latter may make more sense when live events return, as it could be printed on signage or in flyers that were distributed during a live taping, for example. It could also be used in other sorts of advertising, including both print and digital.

Though premium podcasts already existed, until more recently that often involved paying a podcaster directly to access a private RSS feed. Smaller services like Stitcher also used subscriptions to provide paying customers with a series of perks, like ad-free listening and exclusive content. The new efforts by both Apple and Spotify are focused on wooing creators to their platforms, where they’ll take a cut of the subscription revenues. Spotify is waiving its 5% fee for the first two years, while Apple is employing its usual model of 30% in year 1 that drops to 15% in year two.

While people can begin to enroll in the new affiliate program starting today, paid podcasts aren’t actually launching until later this month, per Apple. When they do, those enrolled in the affilate program will be able to create links and begin earning commissions on subscriptions.

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Snap announces Story Studio, a new standalone app to edit stories

During Snap Partner Summit, Snap announced a brand new app focused on creators. Named Story Studio, this standalone iOS app gives you several editing tools so that you can make your content look as professional as possible.

Story editing tools are still in Snapchat — nothing is changing on this front. But if you’ve been creating content for Spotlight, a TikTok-like feed, or if you’re a Snap star, you may need more powerful editing tools. Many creators choose to edit their stories on a computer.

But many creators also want to do everything on their phones. That’s why there are already a few powerful video editing tools out there. But Snap is making its own app so that it works better with Snapchat.

With Story Studio, you can see what’s trending on Snapchat already. It includes sounds, topics and lenses. This way, you can remix popular content and create your own take on the current meme.

Snap says that Story Studio lets you trim your shots with frame-precise editing. You can add captions, stickers and other visual elements. You can also take advantage of the company’s licensed music catalog.

And because it’s supposed to be a serious app for serious stories, you can save a project and edit it later.

When you’re done, you can share your video with Snapchat — you can use it to post a story or a Spotlight video. But Story Studio is also going to work with other platforms. You can save it to your camera roll or export your video to other apps on your phone.

Story Studio is launching later this year. It’s going to be available on iOS exclusively for now.

Image Credits: Snap

Send a gift to your favorite creator

While Snapchat started as an app to chat with your friends, it’s clear that the company now wants to attract a generation of creators with the right tools and monetization options. Creators have become a competitive space for social apps, such as TikTok, Instagram, YouTube with YouTube Shorts and Snapchat.

Snap’s own take on short viral videos have been working relatively well so far. Spotlight reaches 125 million monthly active users on Snapchat. The number of users watching at least 10 minutes of Spotlight per day has grown by 70% between January and March.

In addition to Story Studio, Snap is launching a web platform for Spotlight. This way, people can watch Spotlight content without launching Snapchat even when they’re browsing the web on their desktop computer. It could be a way to attract new Snapchat users as well.

But creators in particular are going to like this website as you can upload videos to Spotlight from Chrome or Safari.

When it comes to monetization, Snap is distributing $1 million every day to Snapchat users who create the top Snaps for Spotlight — 5,400 creators have earned $130 million since November 2020. The company will stop giving away $1 million per day on June 1st. Snap only says it plans to give millions every month.

But creators will be able to start accepting gifts directly on Snapchat. When Snapchat users reply to a story, they can buy Snap Tokens and send them as a gift — a virtual item with real-life value. The company hasn’t detailed how it plans to split revenue between Snap and creators. Gifting will roll out on Android and iOS later this year.

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