Technolgy Rules: Snap announces Story Studio, a new standalone app to edit stories

Thursday, May 20, 2021

Snap announces Story Studio, a new standalone app to edit stories

During Snap Partner Summit, Snap announced a brand new app focused on creators. Named Story Studio, this standalone iOS app gives you several editing tools so that you can make your content look as professional as possible.

Story editing tools are still in Snapchat — nothing is changing on this front. But if you’ve been creating content for Spotlight, a TikTok-like feed, or if you’re a Snap star, you may need more powerful editing tools. Many creators choose to edit their stories on a computer.

But many creators also want to do everything on their phones. That’s why there are already a few powerful video editing tools out there. But Snap is making its own app so that it works better with Snapchat.

With Story Studio, you can see what’s trending on Snapchat already. It includes sounds, topics and lenses. This way, you can remix popular content and create your own take on the current meme.

Snap says that Story Studio lets you trim your shots with frame-precise editing. You can add captions, stickers and other visual elements. You can also take advantage of the company’s licensed music catalog.

And because it’s supposed to be a serious app for serious stories, you can save a project and edit it later.

When you’re done, you can share your video with Snapchat — you can use it to post a story or a Spotlight video. But Story Studio is also going to work with other platforms. You can save it to your camera roll or export your video to other apps on your phone.

Story Studio is launching later this year. It’s going to be available on iOS exclusively for now.

Image Credits: Snap

Send a gift to your favorite creator

While Snapchat started as an app to chat with your friends, it’s clear that the company now wants to attract a generation of creators with the right tools and monetization options. Creators have become a competitive space for social apps, such as TikTok, Instagram, YouTube with YouTube Shorts and Snapchat.

Snap’s own take on short viral videos have been working relatively well so far. Spotlight reaches 125 million monthly active users on Snapchat. The number of users watching at least 10 minutes of Spotlight per day has grown by 70% between January and March.

In addition to Story Studio, Snap is launching a web platform for Spotlight. This way, people can watch Spotlight content without launching Snapchat even when they’re browsing the web on their desktop computer. It could be a way to attract new Snapchat users as well.

But creators in particular are going to like this website as you can upload videos to Spotlight from Chrome or Safari.

When it comes to monetization, Snap is distributing $1 million every day to Snapchat users who create the top Snaps for Spotlight — 5,400 creators have earned $130 million since November 2020. The company will stop giving away $1 million per day on June 1st. Snap only says it plans to give millions every month.

But creators will be able to start accepting gifts directly on Snapchat. When Snapchat users reply to a story, they can buy Snap Tokens and send them as a gift — a virtual item with real-life value. The company hasn’t detailed how it plans to split revenue between Snap and creators. Gifting will roll out on Android and iOS later this year.