Friday, July 8, 2016

Study of Candy Crush players finds virtual currency buyers don’t go for upsells

candy-hearts (1) The upsell we all fall for at fast food joints and places like Costco doesn’t seem to work on purchasers of in-game currencies, according to a study conducted on millions of Candy Crush players. Turns out the decision to buy fictional bars of gold isn’t quite rational, economically speaking. Who would have thought? Read More

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