Wednesday, July 20, 2016

What the Pokémon Go hype train means for Nintendo’s value

NEW YORK, NY - JULY 11: A man plays Pokemon Go on his smartphone outside of Nintendo's flagship store, July 11, 2016 in New York City. The success of Nintendo's new smartphone game, Pokemon Go, has sent shares of Nintendo soaring. (Photo by Drew Angerer/Getty Images) There’s been much talk about Nintendo suddenly creating an enormous amount of value for itself with the release of Pokémon Go, perhaps one of the most successful game launches of all time. Following Pokémon Go, Nintendo’s market valuation soared to more than $40 billion, passing Sony and quickly becoming one of the most valuable gaming companies in the world. This is a pretty… Read More

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